“Savoring life to the max” is the motto that united Villa La Massa and Canossa Events, a leading company in the organization of road touring events, in designing and developing of Villa La Massa Excellence, three days dedicated to the finest hospitality and iconic supercars manufactured between the 1990s to the present day, which are unique or have been made distinctive by customizations that accentuate their prestige.
The event brings Villa d’Este’s passion for cars to Tuscany, a region rich in enthusiasts and collectors, with the desire to grow the event over time.
From Friday 17 to Sunday 19 October 2025, Villa La Massa will become a gathering place for supercar collectors as motoring supremacy blends with local culinary excellence and high-level hospitality, all in Villa La Massa style.
Saturday 17 October 2025 will be open to the public with a special day pass, which includes the car show, brunch and car parade. Connoisseurs will be beguiled by the beautiful cars, their sporting pedigree and modern design by the river at Villa La Massa and visitors will be called upon to vote for their favorite, which will be awarded in the afternoon with the People’s Choice prize.
There will also be a children’s panel of judges who will enthusiastically pick their favorite car and award a special trophy.
At the gala evening on Saturday 18 October 2025 in the refined surroundings of the restaurant in central Florence, the Supercars Firenze prizes will be handed out, with two categories and three prizes for each one: one is for the models that helped the evolution of the car and the other is for the models that represented innovation. Special prizes will also be awarded to the car with the most miles on the clock and the one that drove the further to be shown at Villa La Massa. Last but not least, there’s the coveted Best of Show, Coppa d’Oro Villa La Massa, which pays tribute to the famous Coppa d’Oro at Concorso d’Eleganza Villa d’Este.
Saturday 18th October will be open to the public. Car enthusiasts can experience the charm of beautiful cars imbued with sporting.
Includes:
- A two-night stay with arrival on October 17, 2025
- Daily American breakfast at the scenic Il Verrocchio restaurant
- Free use of the Arno Spa facilities
- Courtesy daily shuttle service from/to Florence City Center
Friday, October 17, 2025
- Welcome drinks and dinner at Villa La Massa
Saturday, October 18, 2025
- All-day access to the Car Show on the Property
- Poolside brunch and an afternoon car parade on the grounds of the Property
- Gala dinner and Awards ceremony
Sunday, October 19, 2025
- Morning drive through the Mugello countryside
- Farewell lunch
Subject to availability. Valid on new bookings, not combinable with any other packages or promotions, not applicable to groups. Blackout dates may apply. Please inquire with your travel advisor for additional terms and conditions.
Exclusive Amenities
- Buffet Breakfast for two daily at the Verrocchio Restaurant
- $100 USD Food and Beverage credit utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full)
- Complimentary Wi-Fi
The following amenities are subject to availability at the time of check-in/departure:
- Upgrade
- Early Check-In
- Late Check-Out
2025 | Suite Privileges
Combinable with Exclusive Amenities listed above. A two-night minimum stay applies for Suite Privileges.
Suite Privileges benefits end on December 31, 2023, and will not be offered for bookings for arrivals beyond this date.
- US$100 Food and Beverage credit, once per stay
- Junior Suite Top
- Suite
- Suite Exclusive
- Suite Colonica
- Parco Suite
- Arno Suite
Information and pricing is subject to change without notice, including changes in the currency exchange rate. All prices are per night, per room, double occupancy, unless otherwise noted. Prices may vary by day of travel, season, duration and are subject to availability at time of booking. Valid on new reservations, not combinable with other offers unless otherwise noted and not applicable to groups. Resort fees, gratuities and taxes are not included unless specified.
Check In: 3:00 PM
Check Out: 12:00 Noon
